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2010-06-02
Stena new title sponsor for Match Cup Sweden
Stena Match Cup Sweden is the new name of the event.

Sweden's largest annual international sailing event, Match Cup Sweden, is renamed Stena Match Cup Sweden. The new title sponsor Stena makes a joint sponsorship investment for the entire business group.

The new title sponsor Stena has been involved in Match Cup Sweden for a long time. Both Stena Line and Stena Bulk has for many years been boat sponsors in the competition.

“It is fantastic news that Stena chooses to make this investment. A loyal partner choosing to further strengthen their commitment – this is the best rating you can get as an event." says Jan Torstenson, CEO of Brandspot, who organizes Stena Match Cup Sweden in cooperation with GKSS.

“We are enthusiastic to commit whole heartedly to Match Cup Sweden. We have been involved during several years now and have experienced the many different opportunities the event has to offer. Therefore, we also know that this is a great event to bring together the entire Stena Group into a common activity. Our goal is to further strengthen the links between employees, customers and partners and we believe that Stena Match Cup Sweden will work as an excellent foundation" says Dan Sten Olsson, CEO of Stena AB.

Lennart Svantesson, chairman of GKSS:
“Stena's commitment is great for our event in Marstrand and promotes the entire sport of sailing. It is extra pleasing with a large marine corporation as title sponsor of the event and their global operations matched with their strong local roots will highlight Stena Match Cup Sweden even further.”

About Stena Match Cup Sweden
Stena Match Cup Sweden is one of the largest public events in Sweden and one of ten stages on the world championships series the World Match Racing Tour. The event takes place on Marstrand on July 5-11 this year and draws more than 100 000 visitors each year. Stena Match Cup Sweden is organized by GKSS in collaboration with Brandspot. GKSS is responsible for the sport and Brandspot for the commercial rights.


For more information contact:
Jan Torstenson, CEO of Brandspot, 070-668 55 73 jan@brandspot.com

Lars-Ola Nordqvist, press officer Match Cup Sweden, 070-689 11 20, lars@matchcupsweden.com

Alexandra Jerselius, Senior Consultant Brandspot, 070-410 21:04, alexandra@brandspot.com

 
 Stena Match Cup logotype
Stena Match Cup Official web site





 
 
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